On 26th June, the 16th World Brand conference, sponsored by World Brand Lab, was held in Beijing. An analysis report on China's top 500 most valuable brands in 2019 was released at the conference. In this annual report based on the analysis of financial data, brand strength and consumer behaviors, SACON, the leading brand of kitchen and bath industry, hit the list with a brand value of 40.397 billion RMB by virtue of its high-quality product, brand reputation and high investment in innovation and research. Since 2008, SACON has been selected as China's top 500 most valuable brands for 12 consecutive years, and its leading position has been widely recognized in and out of the industry.Keep forwards for 35 years, fulfill the great brand

As one of the world most famous and authoritative institutions brand value assessment, the evaluation results of world brand lab have become an important standard to judge the comprehensive strength and brand status of enterprises. Through the serious evaluation, SACON has been highly recognized by the world brand lab and its independent evaluation committee in terms of brand building and strategic development achievements, with the brand value increasing by 25.5% compared with last year.In fact, as early as 2008, SACON has entered the list of China's top 500 most valuable brands with a brand value of 4.365 billion RMB, listed the No.1 in kitchen and bath industry. Today, SACON has been included in this list for 12 consecutive years with the brand value increasing, which is not only an authoritative proof of SACON's brand strength, but also a concentrated embodiment of SACON's 35 years of adhering to scientific and technological innovation and high-end achievements.What drives SACON towards stronger is the innovative leading technology of enterprise

Since the launch of the first deep-type range hood in 1993, SACON has launched many innovative products including large suction range hood, turbocharging range hood and submersible range hood, which led the technical reform of industry for many times.

Regarding the gas hob and other kitchen appliances, SACON also leads the trend. The innovative fume barrier technology used in the stove can lock the fume from bottom to top, reducing the harm of oil and fume by 10 times. Electric oven with intelligent frequency conversion heating and accurate temperature control enable both nutrition and delicacy. Steam washing integrated kitchen, which steam washing for 5 minutes, clean for a whole year. Integrated sink dishwasher, 13 in 1, can not only wash dishes, but also wash pans.

For the continuous innovation and breakthrough of technology, SACON always leads the development of the industry.While under the newest research and development, SACON launched the submersible range hood, which not only created the new category of range hood, but also obtain the high praise of industry and market. It has won more than 10 awards, and attracted many enterprises to imitate it. The latest invention, the fume isolating stove, has won the 2019 IF design award in Germany and also the attention.Make home full of love by exploring Chinese cooking culture

2019 is the 70th anniversary of the founding of new China, and great changes have taken place in Chinese economy. China has become the world's second largest economy with an economic aggregate of over 90 trillion RMB. China has achieved a growth rarely seen in economic history. With the development of 35 years, SACON has made great achievements in scientific and technological innovation. Today's SACON, continue to take Chinese cooking culture as the forerunner, innovation technology as the core, which is leading the Chinese kitchen industry forward, to show the great brand all over the world.

As a matter of fact, SACON has been carrying out the international strategy for many years. Mastering core technology is an important factor for SACON to enter into the international market. SACON has owned more than 500 patents and won nearly 1,000 industrial honors. All series of products have been exported to nearly 50 countries regions in the world such as the United States, Germany and Japan. While leading the industry, many high-end products such as submersible range hood, fume isolating stove, integrated kitchen and integrated sink dishwasher has gained the trust and love of millions of families. The excellent quality and innovative technology of SACON have also won the authoritative recognition of CCTV, and SACON has been upgraded from a national brand to a great brand, becoming one of the business cards of Chinese brands.

At the same time, Users' yearning for a better life is the goal of SACON. With 38 million users already, SACON will continue to deepen consumer awareness of high-end kitchen brand. Combined Chinese cooking culture and superb kitchen technology could provide better cooking experience for people.Innovative games to keep brands younger

With the upgrading of consumption, the marketing environment is changing day by day.

How to break through the limitations and achieve close communication with the young consumer groups, currently explored and pursued by all brands. SACON's a series of innovative marketing made a good demonstration in recent years.

SACON has held a new release conference in the diaoyutai, shot submersible range hood series virus video, made interactive marketing detonation network together with 100 famous brands and set up Institute of fashion health for young ladies. At the same time, SACON launched brand IP “Ma Xiaoshuai”, with personification of the brand and young consumers’ interaction...... This is a series of marketing on the submersible range hood. Starting from the real life scene, through exaggeration and other forms of expression, aroused the resonance and high recognition of young consumers, to further promote the healthy concept of no fume face.

In addition, SACON has been advertising in the high-speed railway, theater, CCTV and other media, and has transformed fashion and technology into a high-quality life that users can experience at home. To meet the new needs of young groups, we apply the inspiration of fashion to products and bring the development of kitchen appliances to a higher level.

At the same time, SACON continue to carry out channel sinking strategy and deepen brand promotion in combination with the trend of building beautiful countryside in China,

to established renovation service of a new ecology of customer-centered rural kitchen, which constantly improves the happiness of Chinese families and provides consumers with high-quality products and services. 

In the 35th anniversary of SACON, with the rise of brand value and the higher recognition from the industry, strong will never stop his step. Carrying the honor and responsibility of the great brand, SACON will continue to innovate and develop with the concept of heath and the spirit of craftsmanship.