Recently, the Department of Consumer Goods Industry under the Ministry of Industry and Information Technology (MIIT) officially announced the selection results for the "China Consumer Famous Brands 2025."

With 42 years of dedicated focus on the kitchen appliance industry, continuous technological innovation, and a solid market reputation, SACON successfully secured a place in this authoritative national list, being designated as an "Enterprise Brand" within the prestigious "Products of the Era" category.

01 Award Significance

The "China Consumer Famous Brands" selection is a high-caliber, national-level recognition program. Led by the MIIT's Department of Consumer Goods Industry, it aims to identify high-quality consumer products that possess international competitiveness and enjoy deep trust from the market and consumers.

The evaluation process is exceptionally rigorous, involving a comprehensive assessment across multiple dimensions including product quality, technological innovation, market performance, user reputation, and industry influence. It represents one of the highest levels of official recognition in China's consumer goods sector.

02 Designated Category

In this selection, SACON was classified under the "Products of the Era" sub-category within the "Enterprise Brand" group.

The "Products of the Era" specifically refers to those high-quality brands established since the founding of the People's Republic of China, renowned for their exceptional quality, high prestige, and profound impact among the public. The core criteria focus on the product's outstanding competitiveness.

Other leading kitchen appliance brands, such as Vatti and Fotile, were also selected as "Products of the Era" this year alongside SACON. 

03 Foundation of the Brand

This national recognition is rooted in SACON's 42-year unwavering commitment to the kitchen appliance industry and its consistent dedication to the philosophy of "meticulous craftsmanship."

SACON regards product quality as its lifeline, having established a comprehensive quality management system spanning the entire chain from R&D and production to after-sales service.

This relentless pursuit of quality has fostered deep trust among consumers. SACON's products are celebrated for being durable, reliable, and reassuring, forming the most solid public foundation for this "Consumer Famous Brand" honor. 

04 Honor and Responsibility

Being awarded the title of "China Consumer Famous Brand" represents both a distinguished national honor and a new starting point for SACON.

It signifies that SACON's product standards, technological capabilities, and brand value have received high acclaim from a national authoritative body.

Honor brings greater responsibility. SACON is fully aware that behind this recognition lie even higher expectations from the nation and its consumers. Moving forward, SACON will spare no effort and dedicate itself entirely to refining its operations and strengthening its brand.

SACON will leverage this milestone to further intensify its R&D and innovation efforts, striving to provide global households with healthier, more comfortable, and smarter kitchen living experiences, ensuring the title of "China Consumer Famous Brand" is truly deserved.