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SACON Forges Partnership with Malaysian Firm to Boost BRI Kitchen Appliance Ecosystem

July 14, 2025  /  Latest News  /  Author: sacon

SACON recently signed a strategic agreement with a Malaysian kitchenware company in Yuyao, Zhejiang, attended by Chairman Xu Xinjian and President Zhang Shengyao. This marks SACON’s entry into Malaysia’s premium market after expanding into North American , positioning it as a hub for ASEAN outreach.Xu highlighted Malaysia’s strategic value as ASEAN’s largest economy (34.6M population, $100B+ GDP, 4.5% annual growth). SACON will adapt North American technologies for tropical climates through modular localization. Malaysian CEO Teo Tian Kim emphasized blending high-power suction tech with Southeast Asia culture, planning a cultural center in Kuala Lumpur.The partners will establish a Global Tech Collaboration Platform with cross-border teams for AR-enabled remote maintenance. SACON unveiled a three-phase strategy:

• Years 1-2: Build dual cores in North America & Southeast Asia

• Years 3-5: Target top-5 market share in Malaysia while expanding to Australia/Central Asia

• Years 5-10: Create R&D-production network across three continentsThis cooperation will enhance domestic supply chain efficiency through a "dual-circulation" ecosystem, boosting dealer competitiveness and advancing Chinese smart manufacturing globally.

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