From 29th to 30th, December, the 2018~2019 annual marketing conference of Zhejiang Shuaikang  Electric Stock Co., Ltd was held in SACON headquarters with the theme of "carry the innovation through to the end”.Xu Xinjian, chairman of Solareast group, Zou Guoying, chairman of SACON, Sun Mingyang, president of SACON, thousands of business operators, and Marketing Department, gathered together and witness this important moment.

Customer always first

The new era starts a new journey. SACON will commit to innovation in the face of future. Xu Xinjian, the chairman of Solareast group, delivered an important speech at the conference. He pointed out that the nature of business is the spread of love to the world. A great enterprise should devote love and conscience throughout the research and development, manufacturing and after-sales, which can keep the enterprise youth forever.

He emphasized that everything should be customer-centered. We should not only link the staffs, consumers and partners, but also try to awaken people's yearning for a better life with the conscience, to meet people's demand for quality kitchen life in the new era of consumption, and make greater contribution to the realization of the Chinese dream. In the last 35 years, SACON has focused on the "customer-centered" mission, and brought quality kitchen experience for Chinese consumers. Zou, chairman of SACON also delivered an important speech. He said, "The great changes in China's kitchen industry has just begun, and challenges and opportunities are existing together. As long as SACON stays true to the mission, of wholeheartedly for customer service, sacon will achieve greater success.Spring strategy 3.0

First of all, Sun, President of sacon electric, made a summary of SACON's marketing work in 2018. He stated that after one year's innovation, SACON has achieved certain results with the constant innovations in brand, product and marketing. Sun also mentioned that innovation never has end, so SACON still has a lot of work to do. He put forward "seven drivers" and defined the development of SACON in 2019.At the same time, Sun officially released the "SACON spring strategy 3.0" at the annual meeting, that is, "wholeheartedly serve our customers and understand great era strategy".

The core of "spring strategy 3.0" lies in the hearts of people. The essence is to get through the boundary with customers and establish heart-to-heart links, so as to benefit and delight customers. Sun elaborated that SACON will take the national strategy of beautiful countryside construction as the coincidence point, providing high-quality products and services to consumers, to improve the happiness of Chinese families.Upgrade to “The great brand”

2019 is the 70th anniversary of the founding of China. At the annual marketing conference, SACON signed a formal strategic contract with CCTV, upgrading from "CCTV national brand" to. “The Great brand”. carries the mission of “national platform makes national brand” and is an important step for the country to go to the center of the world stage with exquisite works.

Also, < The Great Brand > will make a high-standard promotional video for SACON, and release through CCTV and "The Great Brand” platform, to help SACON start a new journey.Upgrade the new retail experience with Alibaba

Signed at the conference, SACON corporate with Alibaba group for 2019 annual sales strategy of 140 million, to build "new goods + new brand + new manufacturing + retail logistics" core competitive advantage.Establish sacon conscience courtyard

Culture is the soul of a nation. Without a cultural self-confidence, there will be no cultural prosperity Yangming Wang's psychology is one of the breakthrough of Chinese cultural self-confidence, which leads the development of enterprises. As the hometown of Yangming, the city should promote Chinese culture and implement Yangming Wang's psychology into the enterprise operation.

Under the witness of Solareast Group chairman Xu, SACON electric chairman Zou, SACON electric President Sun, Yuyao middle school principal Wang, SACON conscience courtyard was formally established, and unveiled Mr. Yang Ming's lantern.Zhao Hongxia, chief cultural officer of SACON, come up with a clear plan for the SACON conscience courtyard. This will give SACON a new way to explore, and help SACON to know real unity of knowledge and practice, as to become the conscience of the enterprise model

Carry the innovation through to the end

2018 is a New Year for innovation and renewal of SACON. During this year, SACON fully supported the implementation of "5N strategy" by integrating resources and improving service and market response speed. With constantly innovations in brand, product, marketing, and experience, SACON acquired some achievements.

At the meeting, Du, vice President of SACON electric, reviewed the domestic marketing work in 2018, conducted domestic and foreign macroeconomic analysis in 2019, publicized and implemented the policies of various marketing modules. Du stressed that the growth of SACON for 35 years cannot be achieved without all SACON people and its partners.At the same time, the business department directors of SACON electric made a detailed introduction and strategic planning of 2019 on products, market brand promotion, operator policy, new retail, KA channel management, e-commerce, building materials channel, after-sales service and real estate fine decoration, etc., and sacon people are starting a new chapter.

Keep going

2019 is full of opportunities and challenges, but SACON will continue to implement innovation. Du, vice President SACON, with directors and national operators signed the 2019 task at the annual meeting. In the solemn ceremonies, the whole hall was filled with the sound of victory.The development of SACON cannot be separated from the struggle of every SACON people. The exciting award ceremony pushed the conference to the climax.

SACON will set out in 2019 with a clear mind and firm belief. After a series of Innovations, the future of SACON can be expected!