Organized by World Brand Lab, the 15th “World Brand conference” was held in Beijing on June 20th. An analysis report on 2018 China's top 500 most valuable brands was released at the conference. In this annual report, which is based on financial data, brand power and consumer behavior analysis, Sacon, a national brand of kitchen and bath industry, has been selected in this list for 11 consecutive years with a brand value as high as 32.198 billion RMB., which shows strong power of Sacon as the leading enterprise. Authoritative recognition confirms brand strength

“China's top 500 most valuable brands” is currently one of the most authoritative and influential awards in the field of Chinese brand research, which has been released for 15 consecutive years, known as the “Chinese brand of Oscar” It has been an important basis for the evaluation of intangible assets of enterprises, which is obtained by the world brand laboratory with the analysis of financial data, consumer behavior and brand strength. The laboratory is chaired by Robert mundell, a professor at Columbia University in the United States who is the father of the euro, a Nobel Prize winner in economics. The experts and consultants are from world-class universities such as Harvard, Yale, MIT, Stanford, Oxford and Cambridge.The reason why Sacon has been selected as one of China's top 500 most valuable brands for 11 consecutive years is precisely because Sacon has continuously led the industry and explored a unique high-end brand mode under the brand development process of 35 years. At the same time, innovative thinking, strong research and development and excellent marketing, have always been the main support to steady development of Sacon.

Carry out “Made in China 2015” with master of core technology

In the Chinese market, the leading brands in various industries are often foreign brands, but only in the kitchen industry, Chinese brands led the market. With the leadership of the high-end brands represented by Sacon, the kitchen industry is under a situation where domestic brands are stronger than foreign brands.As a company with 35 years of professional manufacturing history for kitchen appliances, powerful brand influence, first-class research and development ability and profound brand culture enable Sacon stand out among numerous kitchen brands. It occupies the top 500 most valuable brands in China all year round and always leads the development of the industry. 

First of all, in terms of product manufacturing, Sacon has built a large r&d and manufacturing base for kitchen and bath products since 2014, to achieve the exquisite technology and strict control for products, which better meets the users’ growing demand for quality. Sacon will continue to build smart manufacturing factories, promote the upgrading of China's manufacturing, and implement “Made in China 2025” strategy.At the same time, Sacon, in the master more than 500 patents, continue to focus on research and development of technology, with the range hood as the core, the company continues to launch new products centering on several kitchen appliances such as gas stove, integrated kitchen, oven and so on. Taking the range hood as an example, relying on a large independent research and development team to upgrade and improve the technology, Sacon launched turbocharged range hood this year to solve some problems of poor kitchen environment, This range hood has 27m3/min air flow and 490pa wind pressure, which breaks industrial record.In the face of the increasing consumer’s demand, Sacon, guided by science and technology, and based on the user’s demand, has successively launched innovative new products, such as intelligent anti-dry gas stove, turbocharged stove, intelligent semantic integrated kitchen if-x and integrated sink dishwasher, Cube-II and so on, to meet the people’s demand for a better life, but meanwhile set up the vane of industry development.

In order to better lead the upgrading of enterprises, Sacon has comprehensively implemented the “5N strategy” since 2017, and launched a series of measures on the new brand, new product, new marketing, and new experience,  which provides an excellent model for the enterprise of transformation and upgrading in the new era.

Dr Elie Ofek, professor of management at HARVARD business college, also pointed out at the conference, Chinese products nowadays have showed world-class quality, but also increasing brand emotional assets.“5N strategy” makes “new Sacon”, more youthful and technological

Indeed, as leader of quality kitchen, Sacon has made innovations from social communication such as high-speed rail advertising and crossover sports marketing last year, to CCTV national brand this year. Sacon is constantly injecting technology and youth vitality into the brand. While increasing the emotional assets of the brand, Sacon is also constantly promoting the development of thousands of stores in the city. With the construction of Sacon n O2O terminal experience store, it will lead the upgrading of high-end consumption and also shos the strong competitiveness of the enterprise.

This time,Sacon is selected as one of the 500 most valuable brands in China, which undoubtedly recognize Sacon's development in the kitchen and bath industry.

In the following development, Sacon, who is positioned as a young and high-end brand, will continue to strengthen its brand, products, and marketing through various forms of innovations, to provide healthy quality life for Chinese consumers and promote the development of China's kitchen industry.