On 4th, June, at the launch conference of Gome 2018 kitchen & bath appliances “ Old for new service”, Gome and many manufacturers have deep discussion on the topic of consumers demand for better life and how to make more consumers from third-tier and fourth-tier cities enjoy higher quality products.As an important member and partner of Gome “Good life alliance”, Sun Mingyang, president of Sacon, was invited to attend this conference. He shared the achievements of Sacon in the first half of this year with all the guests, and also expressed the great expectation with Gome to create a better future.

Growth with core technology and innovation

In recent years, the kitchen market has maintained a double-digit growth rate and the overall market volume is close to 100 billion RMB, which stands out among home appliance product category. Into 2018, due to the regulatory policies for real estate and impact of off-season decoration, the growth of the kitchen industry has slowed down and many mainstream kitchen enterprises are facing growth pressure.

As a national brand in China's kitchen and bathroom industry, Sacon has already deeply implement the 5N strategy in the first half of 2018, with the innovation of products, technology, market, marketing, to achieve stable growth. Sacon not only become the national brand of CCTV, but also reach 32.98 billion of brand value. For 11 consecutive years, it has been selected into the top 500 Chinese brands, a great growth both in brand and sales.

In addition, Sacon has launched a series of new products including turbocharged hood, integrated kitchen, smart dishwasher, electric water heaters based on the demand of consumers, which continue to create a healthy, comfortable and smart lifestyle.  

“Old for new service” start a new quality life

“Old for new service, is the powerful measure to promote consumption demand currently. It not only can satisfy the demand of home old use to change new appliance, but also can make more consumers enjoy new experience of quality life, science and technology.” Gome for the old for the new activities, Sun Mingyang, president of Sacon, expressed great appreciation to Gome “old for new service” activity.Win-win with Gome

Under the influence of the continuous e regulatory policies for real estate, sales of kitchen appliances dipped year-to-year, while the third and fourth tier cities are increasing, and the consumers in the third and fourth tier cities will be the fastest-growing group in the future. For the kitchen enterprises, firmly occupy in the first and second tier markets, rapid expansion to the third and fourth tier markets, which will be one of the keys to succeed in the future.

Among kitchen enterprises, Sacon, will continue to promote high-end brand, at the same time, focus on channel sinking strategy, with the implementation of thousands of stores, construction of terminal experience stores and other ways, Sacon will quick occupy the markets in third-tier and fourth-tier cities.

On the other hand, through cooperation with Gome, Sacon will change from the single product solution into the overall home solutions, to provide one-stop diversified choices to consumers. With convenient experience and professional services, Sacon will occupy bigger market volume.

At the conference, Sun Mingyang also explained that high-end strategy and comprehensive innovation have got good results in the first half of the year. And in next half of the year, Sacon will make persistent efforts to the store strengthen and channel sinking, what’ more, work together with Gome to create a better future.