2019 is the 70th anniversary of the People's Republic of China. As a leading brand in the Chinese kitchen industry, SACON has upgraded from the "CCTV National Brand" to "The Great Brand" in a new year, to open a new chapter as a representative of excellent brands.On 30th, Dec, in the SACON 2018-2019 national marketing conference with the theme of "always carry out innovations ", SACON has cooperated with the “Great Brand" of CCTV, signing from " CCTV national brand", officially upgraded to the “Great Brand”, by its own high standards, high-tech, high quality and brand strength to promote China's manufacturing and show the Chinese brand to the world.

Upgrading to “The Great brand” opens a new chapter

In the strategic signing ceremony of SACON and CCTV's , Yi Zhang, chief producer of , stated that carries the mission of "national platform makes national brand" and it is an important step to go to the center of the world stage with high-quality works. SACON, as an excellent representative of Chinese kitchen brand, has been leading the development of Chinese kitchen industry since the first deep-suction range hood lauched. He also hoped that SACON can make use of national platform to show the quality and innovation of kitchen appliance to the world.Weidong Hou, marketing director (left) of SACON and Yi Zhang (right), the chief producer of < The Great Brand > signed the contract.

At the same time, < The Great Brand > will make a high-standard promotional video for SACON, and release through CCTV and "The Great Brand” platform, to help SACON start a new journey.Mingyang Sun, President of SACON, said that it is honored to become , which is both a recognition and inspiration to SACON. In the future, SACON will accelerate the brand upgrading and product innovation, and continue to lead the revolution of kitchen industry, with the important task of Chinese brands spread to the world. SACON, together with CCTV will build a new era of Chinese brands.Ingenious inheritance and continuous innovation 

From Chinese products to Chinese brands, "brand power" has become a national strategy related to the long-term and stable development of China's economy.

As an excellent brand focusing on kitchen for 35 years, SACON is constantly committed to bringing better experience to Chinese consumers. Established in 1984, SACON, with consistent ingenuity and innovation to kitchen appliance, has launched deep-type range hood, range hood of “China enginee”, 27 m³/min turbocharged range hood and submersible hood. SACON has also more than 500 invention patents, and thousands of honors.

With intelligent manufacturing process, globalized industrial design and unique product quality, SACON has become a standard maker, an explorer of technological innovation and an advocate of social responsibility. In 2018, it won "The Great brand" of CCTV. In the same year, SACON implemented “5N strategy” to carry out the innovation and revolution through a series measures. 

With the upgrading of consumers’demand, SACON has opened up a new technical iteration. On September 19, the submersible hood and fume-isolated stove were launched with deep innovation of science and technology, leading to a better life of no fume kitchen. 

Through innovation of new strategy for more than one year, sales performance of SACON made growth of 40% in 2018, with the brand value up to 32.198 billion RMB. It won the "China 500 most valuable brand" for 11 consecutive years, and will continue to occupy the high-end kitchen field.

Endow ingenious kitchen culture for global consumers

With the new opportunities brought by China's "One Belt, One Road", more and more Chinese brands are entering global market to promote the quality of China's economic development. As the great brand, SACON has already implemented the internationalization strategy many years ago, with the power both in brand and products.SACON has established cooperation with many international famous enterprises, and its products have been exported to more than 50 countries and regions over the world, such as the United States, Germany, Japan and so on, loved by many overseas consumers.

Upgrading from the national brand to the “Great Brand”, is not only the high recognition of SACON's excellent quality in the past 35 years, but also the result of its continuous efforts on the innovation. On the occasion of the 70th anniversary of the founding of the People's Republic of China, SACON, with the new start of the Great Brand, will continue to stick to the independent innovation by implementing the strategy of international strategy, and promote more Chinese brands to enjoy a good reputation in the world.