SACON New Zealand held its grand opening ceremony in Auckland at 10:18 a.m. on July 11. Distinguished guests including government representatives, overseas Chinese leaders, industrial entrepreneurs and cultural celebrities attended the ribbon-cutting. Featuring traditional Chinese lion dances and speeches, the event marked SACON’s official entry into New Zealand, offering one-stop premium kitchen & bathroom appliances for local Chinese and Kiwi households.

Li Chen, Chairman, and Wang Nian, Executive Director of SACON New Zealand, delivered opening speeches. They outlined SACON’s global expansion strategy, local store operation philosophy and after-sales service system. Leveraging China’s mature manufacturing and complete supply chain, the Auckland flagship store will cover all of New Zealand. It balances Chinese families’ demands and local market standards, supplying cost-effective kitchen appliances with full local installation and maintenance support. The two leaders thanked all guests and partners for their long-term trust and shared bright prospects for SACON’s local growth.After the speeches, a traditional Chinese lion dance and eye-dotting ritual took place, symbolizing good fortune and prosperous business for SACON New Zealand, filling the venue with festive vibes.

Key guests then joined the core ribbon-cutting session, officially launching SACON New Zealand’s operation. Attendees from cross-industry sectors demonstrated strong recognition and support from local Chinese business communities, cultural groups and construction & home furnishing industries, laying a solid foundation for future cross-sector cooperation and channel expansion.

Post-ceremony, refreshments and drinks were served for guests to network freely. Exclusive opening discounts across full product lines including range hoods and gas hobs were launched to reward local communities. Visitors toured product displays and exchanged industry insights amid a well-organized, well-received event.

SACON’s Auckland store launch marks a major milestone for Chinese kitchen appliance brands tapping the Oceania market. Upholding quality and service as core values, SACON New Zealand will adapt its mature product lineup to local consumption habits, building a stable channel for Chinese home appliances in New Zealand. It will collaborate with local Chinese chambers, construction & furnishing sectors and cultural communities to integrate into diverse local groups. With reliable products and thoughtful service, SACON aims to become a benchmark Chinese brand overseas and steadily boost its brand awareness and market share nationwide.