With the implementation of 5N strategy and 2019 spring strategy, the sales of sacon is still increasing even under the serious market, continuously to achieve qualitative change through innovation.With the 2018-2019 annual marketing conference held, the new image SACON brand retail terminal—“SACON SELECTION” kitchen was officially appeared at SACON exhibition hall.Family “New Form” stimulated retail “New Express”.

Based on the research on the consumer group of kitchen products, with consumption upgrading and two-child policy, represented by 85 and 90 generation, they all have all entered the “peak period of family form revolution”. House decoration and home appliance purchasing bring great opportunity to kitchen industry.“Can't cook + don't have time to cook” is the most typical status of target consumer group. Therefore, the motivation of rigid demand consumption with strong purpose has changed. At the same time, spiritual needs such as enjoy life + love express+ family social contact, are more obvious and strong.How to reach new consumers? Starting from offline retail stores, establish to inspire a new consumption motivation of target customers?Our answer is:

1.Make consumption decisions simpler and meet personalized needs.

2.Make the brand positioning more accurate and impressive. 

“SACON SELECTION” kitchen, Upgrade the cooking experience with in-out customization 

Combining the product line features of SACON “kitchen appliances + water appliances + cabinets”, put forward the product positioning “complete kitchen solution” and the new retail terminal display concept “SACON SELECTION”.At the same time, focusing on the real cooking demands of young generation, SACON put forward the “SACON SELECTION” kitchen with 3 themes.

With selected kitchen products, special kitchen atmosphere scene and the specific kitchenware, diversified demands can be fully customized. Try to support and encourage every cooking lover to help them make better dishes. Keep and strengthen the “heart” 

Since 1984, from the first deep-type range hood was born in SACON, to the first non - removable cleaning range hood, to the European hood with Chinese engine, to the submersible range hood, with 35 years of innovation, SACON has always insisted on originality and technical innovation, constantly strengthen the brand power with  Ingenious and creative products.

Brand image display area: visual display of brand history, honor and attitude, showing the “heart” and building “trust and confidence”.

The whole hall used two major tones, fashionable and high-end. Wood pattern and metal accessories with 3500K light, was delicate and warm. The life quotation seen everywhere and high stool or sofa in kitchen scene created a comfortable and relaxed experience.The big change of Chinese kitchen industry has just began, with SACON upgrading to the great brand of CCTV, under the era of both opportunities and challenges, the innovation of SACON will continue. The retail terminal channel of the home appliance industry has changed quietly, and the emergence of new forms is more to be expected. New offline consumption scenes are gaining momentum.